Q1: What is social media marketing?
Answer : Social media marketing is a practice that consists of using social media platforms like Facebook, Twitter, and others, in order to promote products or services to gain traffic and customers.
Q2: Can Social Media Marketing Really Help My Business?
Answer : Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
Q3: Tell Me How Can Social Media Help Create Value For Seo?
Answer : SEO skills are important to have when you are working with social media. Talk about your SEO strategies, the tools you use and the way you measure and analyze the results.
Google Analytics is a must here. Also, provide examples and be prepared to be tested by the recruiter.
Q4: What KPIs (Key Performance Indicators) would you recommend to report on social media efforts?
Answer : There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.
One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.
Q5: How does social media benefit a business?
Answer : Social media benefits businesses in a variety of ways, the most important of which is establishing a dialogue with customers. Social media enables customers or consumers to communicate directly with brands, forever changing the way organizations must operate.
Q6: What Are The Benefits Of Social Media Marketing For My Company?
Answer : Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
Q7: Tell Me How Do You Stay Updated With The Latest Social Trends?
Answer : If you are a social networking enthusiast, you surely follow some blogs and influencers. Let the recruiter know you are always up to date and share your favorites!
Q8: Describe one strategy that will help you succeed as a social media marketer.
Answer : Authenticity is key. No matter the type of company you’re interviewing with, whether their audience is businesses or consumers, it’s important to be genuine. By doing so, brands can establish their trustworthiness to their audiences.
Q9: Explain What Are Relevant Metrics For Tracking Roi On Social Media?
Answer : Engagement, brand reach, lead generation, and conversions. These are the essential measures of social media’s return on investment (ROI). They should also be able to more specific in terms of Google Analytics, metrics from software they use, or metrics from a specific platform. Don’t make the mistake of thinking that engagement on its own is success either. Without conversions that can be tracked back to that engagement, efforts have been unsuccessful.
Q10: On which social media platforms should my business establish a presence?
Answer : The answer to this question can vary, depending on whether the organization is a B2B or B2C company. Prepare yourself to answer based on the type of company you’re interviewing with.
Q11: How Should Companies Measure Their Social Media Marketing Success?
Answer : Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.
Q12: Tell Me Besides Social Site How You Can Optimize Your Content?
Answer : Besides social sites, there are a number of other communities like Social Buzz Club, Viral Content Buzz, Triberr, etc. that brings together content creators and enhance their social media promotion.
Q13: Which marketing metrics are the most important to track?
Answer : Unsurprisingly, this question can vary depending on the type of organization you’re interviewing with. Research their business and social media presence, and answer this question with your recommendations based on what you’ve learned about their organization.
Q15: How Much Does Social Media Marketing Cost? What’s The Roi?
Answer : One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.
Q16: Explain How Do You Measure Social Return On Investment (roi)?
Answer : Use tools like the Conversion Measurement tool on Facebook and Optimized CPM. Your website will also often have analytics used to measure social media ROI. Lastly, some of the platforms themselves such as LinkedIn have their own analytics. The fundamental measures are the same as in other areas of marketing: clicks, likes, shares, purchases, change in attitude, etc.
Q17: How do you get more retweets?
Answer : Some of the most common ways to inspire people to retweet include learning the best times of day to tweet, connecting with more Twitter users, including images, and ensuring you leave enough characters for retweeters to respond (this should be much easier to do now that Twitter allows 280 characters).
Q18: How Should We Be Using Linkedin For Marketing?
Answer : LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.
Q19: Explain And List Out The Tips To Promote Your Blog Or Content On Social Media Sites?
Answer : You can promote your blog or content on the social media site using Co-Schedule.
- Social Sharing Schedule can double your traffic
- Use different title for same blog and schedule the blog post
- Schedule posting differs for different social sites, for example, you cannot promote same post to Facebook twice in one day than is on Twitter
- It allows you to create social messages at the time of post creation
- Plan out your blog post promotion with simple strategy with a simple Timeline
Q20: What Type Of Social Media Content Converts Best?
Answer : Just like question #5, this one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.
Q21: Based on what you know about our company, how would you recommend we use LinkedIn for marketing?
Answer : By using LinkedIn Groups, most companies can help establish themselves as thought leaders in their field.
Q22: Which channels were the most effective in your previous roles and why?
Answer : This answer depends entirely on your previous experience. Be prepared to provide your interviewer with specific examples of what has worked well in the past. Start out with a summary of the type of company or brand you were working with so that your interviewer has the right context.
Q23: How Much Time Should Social Media Marketing Take Each Week?
Answer : Timing is everything in social media marketing. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. But even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job.
Q24: What Are Some Common Social Media Marketing Mistakes Business Make?
Answer : One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.
Q25: Explain What Are Relevant Metrics For Tracking Social Media Success?
Answer : Engagement, brand reach and lead generation is what helps show the ROI of social media to a business, these measurements show the results of your job. Show the interviewer that you are an expert analyzing the metrics and have solutions to improve them.
Q26: How Can You Boost Facebook Reach?
Answer : Some of the tips to increase your reach on Facebook are:
- Buy some ads
- Stop using 3rd party tools
- Improve your Facebook EdgeRank
- Keep building your own Website and Email list.
Q27: Tell Us What Tools Do You Use For Posting, Tracking And Measuring Social Media?
Answer : You’re trying to learn what their process is for publishing and what tools they are familiar with. You’ll want them to mention how they tie social media activity to business KPIs.
Q28: What Are The Best Practices On Twitter?
Answer: Some of the best ways to use Twitter are:
- Using not more than 2 hashtags every tweet.
- Keeping the tweets around 100 characters. Make your tweets crisp and hitting.
- Schedule and plan your tweets with the help of Buffer or TweetDeck.
- With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.
- Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.
Q29: What Are The Elements Of A Viral Video?
Answer: Some of the elements necessary to make a video viral are:
- Deciding the audience before creating the content of the video.
- Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.
- Time relevance should be observed as it encourages the campaign’s viral potential.
- The video must be entertaining to the masses as well as universal.
- A catchy line or phrase must be there to hit the viewers’ thought process positively.
- Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.
- Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.
Q30: What are the marketing strategies to generate leads?
Answer: They will hire you only if you know how to generate leads!
Here you need to know how social media is giving you an something quantifiable for the investment you are putting in.
Social Media ROI = No. of Leads
Be ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.