Suppose you built a new website for your company. And, you spent a lot of days designing the website and several other weeks for its production along with countless hours of edits. But, there occurs a problem. You come to know that your new and amazingly beautiful website isn’t as fast as it needs to be. Speed is a vital factor when it comes to developing a search engine optimized website and a conversion rate.
However, speeding up a website is not an easy task. It is most of the time very difficult to recognize what is slowing down your website. The problem can be anything ranging from wrong codes to large page elements or images. If you need to diagnose and fix your issues fast, then Google’s PageSpeed Insights is the right tool for you. By the end of this article, you’ll have a clear understanding of what is PageSpeed Insights and what is its importance.
What is PageSpeed Insights?
Google team has always been on the frontline of web performance tooling and optimization. There is a Google tool available that is suitable for your every need. Over the last ten years, they have created performance tools that are dedicated to various types of users ranging from developers and marketers to website owners and amateurs. PageSpeed Insights or PSI is a great tool by Google that reports the performance of a website or a page on both the device – mobile and desktop. Moreover, it provides suggestions to the user on how their page can be improved. This tool provides both the field and the lab data about a page.
Lab data debug performance issues as it collects in a controlled environment. But, it might not capture the real-world bottlenecks. Field data capture true and real-world user-experience. But, it has a limited set of metrics. PageSpeed Insights for good reasons is one of the most internationally used page speed measurement tools.
Why is it so important?
The speed of the page plays an important role in the ranking factor in Google’s algorithm. It also plays a vital role in user-experience. Pages that take a lot of time in loading increases the bounce rate and further reduce the average session duration. As a result, it greatly decreases interactions and conversions. This is the reason why it is so important to diagnose what is causing the pages on your website to slow down. It is also important to use effective methods and tools to optimize the speed of your page. After implementing these optimizations, the ranking will improve through a better user experience and thus your overall important conversion rate will improve.
PageSpeed Insights tool does an overall performance analysis on some special metrics of your page and gives the PageScore result accordingly. This means that the better the score is, the users can assume that the better shape their website is in. A satisfactory score is a good indicator of the well-being of a site in the eyes of Google. A website that has faster speed has higher chances that it will be loved by Google. It proves that PageSpeed Insights is important for any website as it focuses the people’s efforts that ensure their website loads as fast as it can.
Benefits of PageSpeed Insights
Google’s PageSpeed Insights wants every website to have a responsive design because it wants to give a better user-experience to everyone. It has a lot of benefits that it provides to developers to make their websites better than before. Let’s go over its benefits.
- Your patience wears thin if you click on a website and it takes forever to load. You will leave that website immediately and you’ll click on another website that will load your answers fast. When someone clicks the back button before the website loads, it is a bounce. And, nobody would want that happen with their website. When the bounce rate increases, it becomes obvious that the visitors stay on it for a shorter time which makes it unlikely to convert. PageSpeed helps the websites with this thing by helping them load faster and improving performance. When fewer people will leave, their stay time will increase which means that they’ll engage, interact, and view more pages. These are the ranking signals by Google and it brings to our next benefit: increased rankings.
- An increased page speed increases the number of pages that Google can index and crawl. And, the more the pages Google indexes, there are higher chances of your website having an individual page ranking. Longer load times apparently reduce the bandwidth which decreases the number of pages that Google will crawl.
- It is easy to understand and use. People don’t need to be from a technical background, anyone can use it.
- It is straight to the point and provides optimized assets such as CSS, JS, and images.
- PageSpeed Insights gives the best reports that help the developers improve their website performance greatly. Further, it has a desktop and mobile assessment.
Wrapping things up
Everyone wants their websites to be perfect from every perspective. Every icon, image, and element needs to be top-level. But often people are left with slower websites even after using the best practices. Speed always plays a big part because nobody wants to wait 5 seconds for the site to load so they click back and select the next result. It should be the developer’s main priority to optimize a website perfectly. PageSpeed Insights is a tool that helps your websites overcome such difficulties. Thus, scoring a perfect 100% score on this tool can always give your website the boost that it needs to be successful.