Q1: What Is Google Adwords?
A: Adwords is Googles Online Advertising Platform that can help you drive interested people to your website. Through AdWords, we can create ads in the search engine and decide when to display those ads. It allows us to take advantage of millions of keyword what user search for and choose the relevant keyword to your business and create Advertisement.
Q2: How Does A Google Auction Work?
A: When someone performs a search, all of the ads relevant to that search “compete” based on bid price and other factors such as relevant keywords and geographical location. The winning ads are then displayed.
Q3: Explain How Adwords Work?
A: Adword directly works under a bidding concept. Its purely based on price of a particular ad, More the price, higher the ranking of the ad. Also, these AdWords work on ‘pay per click’ which means you only pay the amount you have quoted, only if somebody clicks on your ad
Q4: What Is Ppc?
A: When people search for any particular thing (relevant to your website) in the search engine, your website may or may not appear organically in the search result. But if you take the support of an advertising model, you get the assurance that your website would appear. This online advertising model is popularly known as Pay Per Click (PPC) advertising.
Q5: What Is Quality Score?
A: Quality score is a very important aspect of Adwords. It determines your CPC and position.
It is scaled from 1–10. The higher your QS gets the lower you pay per click and the higher position you get on Google.
Quality Score = Keyword’s CTR + Ad Text Relevance + Keyword Relevance + Landing Page Relevance
Q6: Mention what is the limit set for the number or characters for Adwords ad?
A: Limit for Adword is
Description line 1st : 25 characters
Description line 2nd: 35 characters
Destination URL: 1024 characters
No images are allowed in URL.
Q7: What is the difference between direct marketing and branding?
A:
- In a direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is the conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.
- In Branding campaign, an advertiser needs the exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.
What is the difference between direct marketing and branding?
In a direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is the conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.
In Branding campaign, an advertiser needs the exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.
Q8: What Is An Ad Group In Google Adwords?
A: Ad group contains no of keywords, advertisements, and landing pages. If one prepares AdWord campaigns that are properly structured then Google also rewards those advertisers. It is advisable to organize keywords into theme for a better structure.
Q9: What Are Google Ad Extensions?
A: We have diff types of ad extensions in Google Adwords:
- Sitelinks extensions
- Callout extensions
- Structured snippet extensions
- Call extensions
- Message extensions
- Location extensions
- Affiliate location extensions
- Price extensions
- App extensions
- Review extensions
- Automated extensions report
Q10: What Is The Maximum Number Of Campaigns And Ad Groups You Can Create In Adwords?
A: Campaign and ad group limits:
Though it is very unlikely that you will reach the limit of your AdWords account in any way. Just for future reference, below are the limits that google puts when it comes to AdWords
10,000 campaigns (includes active and paused campaigns)
20,000 ad groups per campaign
20,000 ad group targeting items per ad group (such as keywords, placements, and audience lists)
Ad limits:
300 image/gallery ads
50 text and non-image/gallery ads per ad group
4 million active or paused ads per account
Negative keyword limits:
20 shared negative keyword lists per account
5,000 keywords per negative keyword list
10,000 negative keywords per campaign
Q11: What Are The Automatic Bidding Strategies?
A: The Automated bidding strategies are as follows:
- Maximize Clicks:
Automatically set bid to help to get as many clicks as your budget.
- Target Search Page Location:
Automatically set your bid to help increase the chances that your ad appear at the top the page or on the 1st page of search results.
- Target Out Ranking Share:
You choose a domain you want to outrank and how often you want to outraken.
- Target CPA:
Automatically set bids to help to get as many conversions as possible at the target CPA you set.Some conversations may cost more or less than your target CPA.
- Enhance CPC:
Automatically adjust manual bids to try to maximize conversions.
Q12: What Are The First Steps You Should Take If Your Ads Get Disapproved For Any Reason?
A: If in case your ads gets disapproved, you’ll get a notification in regard to it along with an email. Once you know why have your ads been disapproved then you can work on editing you ad and fix the problem there and then. Sometimes, you need to make changes in your ad text and in other cases we may need to edit both which means ad along with website.
Q13: What Are The Difference Between Cpm, Cpc And Cpv Bidding?
A: CPM : Cost Per Thousand is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.
CPC : Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.
CPV: is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads). Cost per view on youtube is more aligned with video marketing, where you pay Google for viewing your ad. CPV may also mean cost per visitor where an advertiser pays you for driving each unique visitor to her site.
Q14: What Will Frequency Capping Do?
A: It will limit the number of times an ad appears to the same unique user on the Display Network.
Q15: What Tools Do You Use For Keyword Research?
A: Google keyword planner tool, WordStream’s Niche Finder, WordTracker and Search Query Reports.
Q16: Where Are Ads Using Images And Videos Shown?
A: They would only be shown on the Google Display Network (GDN).
Q17: What Is Google Ad Api?
A: Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.
Q18: Explain what is the meaning of CTR and how you can calculate?
A: CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is
Number of click / Number of impressions X 100
These will give you an answer in percentage like what percentage of customers have viewed your ad.
Q19: How Many Types Of Keyword Matching Are There In Google Adwords?
A: There are 6 type of Keywords matching in Adwords which are:
- Broad match
- Broad match modifier
- Phrase match
- Exact match
- Negative match
Q20: What Are The Rules For Creating A Google Adwords Campaign?
A: Google AdWords campaign Rule:
- Firstly you need to think and Understand How Your Ads Get Shown
- DON’T try to Send All Users to Your Home webpage
- Never Rely on Broad match keyword or Generic Keywords
- DO Organize Keywords Into Tightly Themed Ad Groups
- Think about All Match Type Options
- Never overlook Negative Keywords
- Don’t mashup Your Campaigns try create you own campaign
- Use Free Conversion Tracking or always install conversion tracking
- Never Bid More Than Your Conversion Rate example: (Lifetime client value*(1-Desired profit margin))*Landing page conversion rate
- DO Test Different Ad Versions
- DON’T Stick With Under-Performing Keywords
- DO Take Advantage of Ad Extensions
- Never Forget to Connect AdWords to Your Google Analytics Account
- Set ROI Goals etc.
Q21: Explain About Demographic Targeting In Adwords?
A: By Using Demographic Targeting, Easily we can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
Q22: What Is Roi?
A: ROI Stands for Return On Investment.
How much profit you’ve made from your ads compared to how much you’ve spent on those ads.
To calculate ROI, Formula is
ROI = Total Revenue / Ad Cost
Q23: What Is Adwords Editor?
A:
- Its Adwords Account Management software. by this you can manage your adwords account.
- By Google Adwords Editor you can Use bulk editing tools to quickly make multiple changes.
- Export and import files from one account to another account.
- View statistics for all campaigns or a subset of campaigns.
- Copy or move items between ad groups and campaigns.
- Keep working even when you’re offline.
Q24: 3 Reasons Why Ads Gets Rejected?
A:
- Using certain brand names in the ad.
- Having more than one site targeted in an ad Group.
- Too much punctuation.
Q25: What Are Negative Keywords In Adwords?
A: Google AdWords supports something called “negative keywords.” This means that within Ad Groups, you can designate not only the terms you want to bid on, but also the variations of terms you don’t want included in the basket of clicks that you’ll pay for.
Q26: What Is Remarketing In Google Ppc?
A: Remarketing campaigns are used to show ads to people who have visited your website. The remarketing ads can be delivered in text or image display formats. The ads are managed in Google AdWords and are shown on web pages visited by your target audience that accept Google advertising placements.
Q27: How Can We Improve Conversion Rates?
A: To target users to the campaign for boosting conversions, one has to create ads that match properly with keywords and create tightly themed ad groups.
Q28: What Is The Role Of Dki In Google Adwords?
A: Dynamic keyword insertion(DKI) lets you automatically update your ads with the keywords in your ad group that caused your ads to show. This can help make your ads more relevant to users searching for what you offer.
Q29: What Is Smart Display Campaign?
A: A new feature that google has introduced ad format called ‘Smart Display. This feature is similar to that of a responsive ad. We enter the ad copies, images, logos, etc. and google assembles it into various types, sizes and shapes based on where the ad appears on the google display network.