Q1: Can you explain “insert topic” to me in a simple way?
A: Inbound marketing is about making your industry interesting and helping to solve customer problems with content. This question is used to make sure that someone can drop industry jargon and communicate a simple idea in a clear and engaging way.
Q2: What do you read online?
A: Part of inbound marketing is understanding industry news and leveraging for the benefit of the business. Does the person have the right habits in place to do this.
Q3: How do you drive traffic to your blog (personal/business)?
A: A business blog is a big part of the inbound marketing process. This question is looking for an understanding of not only writing for a blog, but also growing readership.
Q4: What results have you achieved with your current inbound marketing efforts?
A: Inbound marketing is about growing your business. Make sure that the person can provide solid numbers to showcase their previous work. This also shows that they have an understanding of how to measure inbound marketing efforts.
Q5: What is an example of a company that does inbound marketing well and why?
A: Reverse engineering is an important marketing skill. It is important that you hire a person that knows what success looks like and understands what other businesses have done to be successful.
Q6: What are five blog post titles you would write for our business?
A: This question is all about understanding how well this person can incorporate inbound marketing into the mix of industry insights.
Q7: How do you know what type of content to create for our business?
A: This question tests industry knowledge along with an understanding of types of inbound marketing content. Beyond blog posts, the candidate should mention webinars and ebooks.
Q8: Are you aware of AMP?
A: Yes, Accelerated Mobile Pages Project was announced by Google in October 2015 and was being rolled out through 2016. It enables pages to load quickly on Mobile Devices.
Q9: How long will it take for us to see results from your inbound marketing efforts?
A: Regardless of your business, setting the right expectations is critical. You don’t want to hire someone that will only tell you what you want to hear. Test the person by making sure they give you reasonable estimates for tactics.
Q10: What is inbound marketing?
A: Inbound marketing is a technique in which social media, webinars, eBooks, newsletter re used to help customer learn about the company and the products.
Q11: What is outbound marketing?
A: Using calls email and placing an advertisement and using digital platforms to reach the audience is outbound marketing.
Q12: What is Hootsuite?
A: This is a platform to manage all social media accounts from one place.
Q13: How to avoid the penalty?
A: Do not use poison words, do not link to a site with bad page rank, do not steal text or images.
Q14: How important is the keyword for SEO?
A: Keywords affect the page ranking and site ranking in SEO.
Q15: Where to use keywords to optimize site ranking?
A: For better ranking, keywords are used in website URL, website Title, Meta tag, web page content, headlines etc.
Q16: What one should do to avoid the penalty?
A:
- Do not link to any other site with bad page rank
- Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words
- Avoid stealing text or imagesfrom other domains
- Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link
Q17: Mention what are the key areas where you can use keywords to optimize the site ranking?
A: For better page ranking, you must use the keywords in following areas
- Keyword in Website URL
- Keyword in Website Title
- Keyword in Meta tag
- Keyword in Web page content
- Keyword density in body text
- Keywords in Headlines
Q18: In what segments you can categorize digital marketing?
A: Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.
Q19: What is keyword streaming?
A: Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.
Q20: What is a responsive website?
A: A website that is capable of adjusting its layout according to the orientation and viewport size of the device.
The content that is presented on the small screens and big screens appear same but with a different layout that offers an optimal experience over the display size.