Mobile Marketing Interview Questions and Answers

Q1: Explain Mobile Marketing?
A: Mobile Marketing is a new channel of marketing that uses smartphones, tablets, or other mobile devices to reach customers. The medium could be SMS, MMS, videos, email, social media or mobile application.

Q2: What Are The Limitations Of Mobile Marketing?
A: Yes, there are certain things that make mobile marketing less preferred.
Some of them are:

    • Limited Ads – While sending a message on phone you cannot send all types of ads. You have to limit your content, images, and videos while sending a message on mobile. This limits the communication.
    • Navigation – Using a mobile phone makes it difficult to navigate from one link to another which can be done on Laptop and desktop easily.
    • Privacy – Most of the mobile users use their phone for personal messaging and many of them are subscribed to Do Not Disturb service that bars you from sending commercial messages.
    • Different platforms – These days, mobile phones are available in different screen sizes making it difficult to create a campaign which can fit on all of them.

Q3: What Are The Advantages Of Mobile Marketing?
A: Mobile marketing has a lot of advantages which is why marketers choose this channel of marketing. Some of them are as follows:

    • Less expensive – Creating and broadcasting the SMS is easier, simpler and faster than laptop and desktop.
    • Easy Adaptability – Simple content makes it easy to adapt to various screen size.
    • Instant Message – The message sent will be received by the receiver instantly. If the mobile is on standby mode the receiver will receive the message immediately as he/she puts it on.
    • Viral Effect – Mobile messages can have viral effect. If you send a good discount or offer or some good news, people instantly share it.
    • Deeper Penetration – With almost everyone possessing a mobile phone these day, getting the message far and wide has become easier.
    • Easy Tracking – The data received can be tracked easily and helps the marketer to understand and analyze the buyers or users behavior.
    • High Click Rate – As compared to other marketing channels mobile marketing has high click rate for the ads.

Q4: How Do I Create Simple And Effective Messages For Mobile Devices?
A: If you want your audience to open and engage with your emails, you need to create messages that are short and easy to read. Don’t use too much text because mobile users don’t want to scroll through a long page of content. Try using a photo or a video to tell the story instead of a long article. Also, avoid small fonts. The optimal size is 22 point for headlines and 16 point body text.

Q5: Is It Ok To Attract Incentivized Downloads For Your Mobile App?
A: Many business do offer incentives on downloading their app. However, the problem with this type of customers is that they are usually low value users and many of them stop using the app after availing the benefit. This inflates the download figures usually but doesn’t turn into return.

Q6: What Are The Different Ways To Make Money From My Mobile App?
A: You can do various things to monetize your app:

    • Pay to use – Ask users to pay to use your app. However, this would reduce the number of downloads.
    • Pay to Upgrade – Basic app is free but for additional features, the user has to pay.
    • Advertising – Run advertisements in your app.
    • Sell – The customers can purchase.

Q7: What Is Geo-targeting?
A: Geo-targeting is a way of targeting its customers based on their location.  You can send app messages based on their relevant country, state or street.

Q8: What Are The Qualities Of A Good Content For Mobile Marketing?
A: While preparing content on the mobile phone you should remember that a mobile is a small compact device with a small screen.
You need to ensure the following things in your message:

    • Readable – Your content on the phone must be easily readable. It should be clear.
    • Catchy headlines – Keep your headline short to fit into the small screen. The attention span of readers on mobile is really short so it is very easy to loose them.
    • Short Paragraphs – It is not possible to read long text paragraphs on phone. Keep your paragraphs short and crisp

Q9: Explain Mms?
A: MMS stands for Multimedia Message Service. Here the sender sends multimedia messages. An MMS has audio, video, and images.

Q10: Explain Sms Marketing?
A: SMS stands for ‘Short Message Service’ which is a small text message sent to our phones. This marketing channel is widely used to pass on important information by the government and business houses. The companies also communicate their special offers, new launches etc. to their customer through SMS.

Q11: We Don’t Want To Spend On Advertising. What’s The Best Way To Get Our App Found?
Answer :
A: For businesses running on tight marketing budget, app stores are the main channels to get found.

Q12: How Can Nonprofits Use Mobile For Community Outreach?
A: Keep the best practices listed above for mobile design and content in mind. Make your messages easy to read and interact with. Provide your audience with valuable information about your mission and updates on what you’re doing. Tell them how they can help with their time or money. If you have a fundraising campaign, make it easy for your readers to donate with a direct link to online giving. Tell them how their donations will impact the people you serve.

Q13: How Would You Attract Facebook Users Through Mobile Phones?
A: The number of people using mobile phones to access Facebook is increasing. Promoting yourself on Facebook sends traffic to the website which results in a better ROI. While advertising for mobile phones through Facebook you should use attractive images, mobile-friendly landing pages, and short video to get the attention of the users.

Q14: Explain Opt In And Opt Out?
A: Opt-in is a permission given by the mobile app user to be a part of the campaign and opt-out is the decision to be out of the campaign.

Q15: Explain Push Notification?
A: As the name suggests, push notification is a message for a user to use the mobile app which he/she is not currently using. It aims to push the user’s attention which can increase the traffic to the mobile app.

Q16: What Possible Outcomes Can Business Houses Expect From Mobile Marketing?
A: Mobile marketing should be used as a long-term marketing channel for the company.
The main expected outcomes can be:

    • Retention of existing customers
    • Generating new customers
    • Brand Engagement
    • Provide information about the company
    • Help with product launch
    • Help with future planning

Q17: What are the advantages of Mobile Marketing?
A: Mobile marketing has a lot of advantages which is why the marketers choose this channel of marketing. Some of them are as follows:

Less expensive – Creating and broadcasting the SMS is easier, simpler and faster than laptop and desktop.

Easy Adaptability – Simple content makes it easy to adapt to various screen size.

Instant Message – The message sent will be received by the receiver instantly. If the mobile is on standby mode the receiver will receive the message immediately as he/she puts it on.

Viral Effect – Mobile messages can have viral effect. If you send a good discount or offer or some good news, people instantly share it.

Deeper Penetration – With almost everyone possessing a mobile phone these day, getting the message far and wide has become easier.

Easy Tracking – The data received can be tracked easily and helps the marketer to understand and analyze the buyers or users behavior.

High Click Rate – As compared to other marketing channels mobile marketing has high click rate for the ads.

Q18: What are the different types of mobile marketing?
A: Following are the types of mobile marketing:

SMS Marketing – In this type of marketing you send messages on their phones to the potential customers to inform them about any offers, discount, or giving information about your company, etc.

MMS Marketing – In this type of marketing you send a timed slideshow of images, text, audio, and video.

 Push Notification – This type of message is sent to gain attention from the potential buyer. It helps the brand to communicate the message in an effective way.

In-game mobile marketing – Mobile games are played by one and all. This platform is used by marketers to advertise their product or service before the start of the game or at the end. It is one of the effective ways of advertising.

Location-Based advertising – In this type of marketing advertisements are put for specific region or location and not for the whole region.

App Based Marketing – In this type of advertising, you can have direct engagement with your potential customers. You can also target the correct audience.

Images – You can see a lot of pop up images, or at the header or footer of the website.

Q19: What are the most important things to know before you start developing your mobile app?
A: There are two very important things that you need to know before you jump into developing your app.

  1. Why are you building this app? – The Purpose.
  2. Who will be using it? – The User.

Without having these two things right, the chances of failure increase.

Q20: We don’t want to spend on advertising. What’s the best way to get our App found?
A: For businesses running on tight marketing budget, app stores are the main channels to get found. To do this:

  1. Build a good ranking for your app in its app store.
  2. Try to optimize the listing for your app by following best practices for app store optimization.

Q21: What are the different ways to make money from my Mobile app?
A: You can do various things to monetize your app:

Pay to use – Ask users to pay to use your app. However, this would reduce the number of downloads.

Pay to Upgrade – Basic app is free but for additional features the user has to pay.

Advertising – Run advertisements in your app.

Sell – The customers can purchase

Q22: To measure the success of my App, what kind of reports should I pay attention to?
A: To find how your users interact with your App you need to pay attention to various kind of reports rather than just the download reports. These reports are:

Funnels – Know the important goals of your app. Are you expecting the users to take particular actions at each stage? How many users are taking those actions?

Retention – You would want to know the time for which the users are engaged with your App. With this information you can fine tune your App for better results.

Loyal users – Find how many times users use your app, for how long, number of screen they go to, whether they actually convert or not.

Value addition – You would also want to know the value your customers are adding over the time to your business.

Q23: How would you ensure that your mobile app marketing campaigns are successful?
A: To ensure that your Mobile App marketing campaigns are successful:

  1. Know how you would measure various parameters on your App.
  2. Understand your customers and how they would use the App.

Q24: Explain MMS.
A: MMS stands for Multimedia Message Service. Here the sender sends multimedia messages. An MMS has audio, video, and images.

Q25: Name certain things that need to be kept in mind while designing your mobile marketing campaign.
A: Here are some of the important things that you need to bear in mind while designing a mobile marketing campaign:

Keep it short – The receiver might not read the message if it’s too long.

Keep it simple – A lot of images can increase the load time and also dilute the reader’s focus. Keep your message simple and easy to understand.

Clear call to action – Most of the people look for information on their phone. You should ensure that you have a clear call to action on your mobile apps.

Correct timing – Sending a message at the correct time will ensure better consumer engagement. Avoid sending messages at off hours, or late at night.

Easy Sharing – Make sure you have a basic URL which is easy to share.

Location Specific – The mobile phone is very location specific. Users use their phones to get information about their locality. Information such as nearby restaurant, shopping mall etc are searched hence it’s good to have location specific content.

Q26: Explain UX.
A: UX refers to User EXperience. UX helps the developers create an app which is easy to operate and works effectively. It helps the developers in designing the app.

Q27: What is Geo-targeting?
A: Geo-targeting is a way of targeting its customers based on their location.  You can send app messages based on their relevant country, state or street.

Q28: Explain Opt In and Opt Out.
A: Opt-in is a permission given by the mobile app user to be a part of the campaign and opt-out is the decision to be out of the campaign.

Q29: What possible outcomes can business houses expect from Mobile Marketing?
A: Mobile marketing should be used as a long-term marketing channel for the company. The main expected outcomes can be:

Retention of existing customers

Generating new customers

Brand Engagement

Provide information about the company

Help with product launch

Help with future planning.